Branding
Branding Assets & Guidelines
Thank you for your interest in WP SiteLauncher! We appreciate your enthusiasm in sharing our brand, so we’ve made our official assets available here in both PNG and SVG formats (because you shouldn’t have to grab our logo from Google). We’ve also included a few simple guidelines to help ensure our brand is represented consistently and professionally, so please take a moment to familiarize yourself with them before using our brand resources.
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Table of Contents
1
Name
Our brand and product name is WP SiteLauncher, written as one term with capitalization exactly as shown. Notice that “SiteLauncher” is one word, spelled with a capital “S” and а capital “L” (following the lead of our favorite platform “WordPress” with a capital P). The “WP” must always be included, with a space between “WP” and “SiteLauncher.” Please do not use “SiteLauncher” on its own.
Never combine the WP SiteLauncher name or logo, or any part of them, with other logos, company names, marks, or generic terms.
We appreciate you keeping these guidelines in mind whenever referencing the WP SiteLauncher brand or product.
2
Logo
The WP SiteLauncher logo should always be used to represent our brand. It is our universal signature and an important part of our identity in the WordPress community. Please do not edit, distort, recolor, rotate, reconfigure, or alter the logo files in any way.
You’re welcome to use these graphics to promote, reference, or share news about WP SiteLauncher, but please do not use them in any way that suggests a relationship, affiliation, or endorsement by WP SiteLauncher of your product, service, or business.
Always allow plenty of space around the logo. In fact, our logo includes built-in white space as part of its design. This white space should be considered the minimum required. If you’re placing the logo on a background color that matches the logo’s background, be sure to maintain at least the same spacing around the icon and text as originally provided. This helps the logo stay clear, uncluttered, and easy to recognize.
Icon Logo
There are a some situations where our icon logo can represent our brand on its own without the full primary logo.
- If the size of the full primary logo would be too small and space does not allow it, the icon logo can be used instead.
- Sometimes when our full primary logo is nearby, the icon logo can be used as a secondary branding element.
- When our brand is already established within a specific context, such as on our own website or within the product, then the icon logo is instantly recognized as part of our brand.
- For applications that require only a square or circle, such as a profile image.
3
Colors
The WP SiteLauncher primary color palette includes blue, white, and black, with both light and dark variations. We also use four supporting neutral colors for text and backgrounds: a primary dark gray, a secondary medium gray, a tertiary light gray, and a light background gray.
In addition, the website features accent colors including green, purple, yellow, and orange. These colors add variety and visual interest while supporting the overall brand style.
All of these colors should be used consistently in marketing and design materials to help reinforce the WP SiteLauncher brand identity.
Brand Identity Colors
Blue
HEX: #0066ff
Green
HEX: #00d263
Purple
HEX: #7846ff
Orange
HEX: #f15a24
Yellow
HEX: #ffd000
Blue
HEX: #e5efff
Green
HEX: #e5faef
Purple
HEX: #f1ecff
Light Orange
HEX: #feeee9
Light Yellow
HEX: #fffae5
Primary
HEX: #1d2327
Secondary
HEX: #4c5866
Tertiary
HEX: #a3b0c2
Background
HEX: #F1F5F9
4
Typography
Our primary typeface is Poppins, which is used for headings, subheadings, buttons, and body text. It performs well across both print and digital formats, making it a versatile choice for all brand communications.
Please use Poppins in all communication materials whenever possible to maintain consistency with the WP SiteLauncher brand.